SCOTTSDALE, Ariz. — Automotive social media and digital engagement company Digital Air Strike has announced that two experts in the fields of automotive, technology and customer satisfaction have joined the company.

Susan Burke joins Digital Air Strike as vice president of OEM partnerships, where she will manage and drive the company’s partner development and account management as well as execution of its automotive manufacturer programs and initiatives. Burke is an entrepreneur with more than 30 years’ experience in product marketing, product inception and strategy, software development and strategic account development. Prior to joining Digital Air Strike, Burke was a strategic account executive for Equifax’s automotive division. She also worked at ADP/CDK Global, where she helped launch the AutoTrader.com platform.

Also joining Digital Air Strike is Beth Kelly, who will serve as vice president of client results. In her new role, Kelly will manage and direct the efforts of the company’s delivery and client success teams. Kelly has more than 20 years of experience managing and creating industry leading teams with an emphasis on customer satisfaction and has been in the automotive industry for more than 15 years. Prior to joining Digital Air Strike, Beth was with Autobase and Dominion where she held various positions.  

Both Burke and Kelly will report to COO Thom Brodeur.

“We are excited that Susan and Beth have joined the Digital Air Strike team,” Brodeur said. “Their extensive experience and track records of innovation and service excellence will help us continue to deliver exceptional ROI to our clients and partners.”

Digital Air Strike’s management team recently won a Gold American Business “Stevie” Award, the highest honor, for Management Team of the Year - Business Services Industry. Co-founder/CEO Alexi Venneri, COO Thom Brodeur, Senior Vice President of Technology Henry Svendblad, Senior Vice President of Products and Strategy Erica Sietsma and CRO Dave Venneri were recognized for their work in building Digital Air Strike into a large provider of social media and digital engagement for the automotive industry.