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VideosNovember 7, 2024

Bring Your Products to Life

In this video, Trent White with the Automotive Training Academy by Assurant gives you the formula to make customers rethink turning down your products.

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VideosOctober 3, 2024

How to Respond to a Customer

In this video, Trent White with the Automotive Training Academy by Assurant discusses the difference between a statement, a question and an objection and how your ability to respond appropriately to each of these 3 responses can affect sales results.

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ArticlesAugust 20, 2024

Maximizing Revenue Potential

The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.

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ArticlesAugust 19, 2024

A Winning Sales Strategy

Expert says building trust and brand loyalty among all customers can be achieved by tailoring the car-buying experience to women.

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ArticlesJuly 18, 2024

Masters in Training

Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.

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ArticlesJuly 9, 2024

From Zero to Hero With 3 Simple Things

The only shot you miss is the one you don’t take – right or wrong?

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ArticlesJuly 2, 2024

Is it Fact or Fiction?

Do your homework, and you'll ring true in your sales presentation.

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ArticlesJune 13, 2024

Facts or a Story

Painting a word picture for customers is much more effective than ticking off details.

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Articlesby Hannah MitchellJune 12, 2023

Lessons From the Soviet Streets

Agents would do well to adapt a former teen black-market entrepreneur’s tactics to get into dealer principals’ offices.

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ArticlesDecember 20, 2021

Knock, Knock. Who’s There? Your Winning Sales Strategy

If you take the time and effort to practice the required skills, which are applicable to both cold-calling and referral selling, you will be prepared for any situation and excel at uncovering opportunities regardless of where they lie.

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