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Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.
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It’s a natural reaction for dealerships to respond to uncertainty by hitting pause on operations, but this lacks the balance needed to come out stronger on the other side.
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A new study commissioned by Affinitiv finds U.S. auto groups lose up to $230,000 in per-store service revenue by failing to cross-market off make used car buyers.
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Digital Air Strike announced the promotion of Erica Sietsma to COO and the addition of Scott Pechstein as vice president of business development.
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Four months after factory executives put a stop to a similar campaign at an Alabama dealership, Carolina Ford is offering a free rifle, American flag, and Bible to every sold customer through the end of November.
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According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.
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The company’s web-based merchandising platform is now available in Philadelphia, Louisville, Ky., Long Island, N.Y., and northern New Jersey. It allows dealers to instantly create and customize an infinite array of point-of-sale visuals.
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The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’
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Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.
Read More →Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.
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