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Welcome an objection, embrace it and create an irresistible offer that makes “yes” easy, and then close on something else.
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Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.
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Here are a few ways to move your focus from closing to connecting.
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Becoming skilled on helping each individual self-discover their needs and then motivating them to act on that discovery, is an amazing talent – That’s what we call an F&I professional.
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True servants with a heart to make people and the industry at large better are priceless and worthy to be honored.
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How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.
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There are four definitive areas where F&I professionals can and should excel.
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Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.
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If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.
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Three ingredients are necessary to consistently execute a winning performance in the F&I office.
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