SOUTHFIELD, Mich. – Automotive data provider R.L. Polk & Co. introduced the National Vehicle Population Profile (NVPP),
the automotive industry’s only Web-based interactive system for analyzing the
vehicle populations in the United States,
Canada and Puerto
Rico.
To
assist customers with even more robust insight into the aftermarket, Polk has
introduced improvements to its NVPP solution
with a new online portal for its customers, including original equipment
manufacturers, parts manufacturers, aftermarket distributors, aftermarket
retailers and automotive insurance companies. The new technology offers
customers easier, faster and broader availability to vehicle population
statistics provided by Polk.
NVPP
information is updated quarterly and Polk
customers will be able to view up to five quarters of information at once to
help with their business planning needs. As the only Internet-based solution in
the industry offering vehicle population data, NVPP
offers customers
query capability and access to vehicle population data from the U. S., Canada and Puerto Rico all within the
same portal. NVPP
information previously
was only available via CD-ROM and by individual region.
The
improvements allow for access sharing among an entire organization, rather than
just one or two terminals or computers that allowed access at a customer
location.
“By
allowing our customers to access NVPP
via
the Web, we are providing the quickest access and easiest navigation of vehicle
statistics possible,” said Mark Seng, vice president of sales and client
services for Polk. “It also demonstrates Polk's continuing
technology
improvement as we look for additional ways to meet the evolving requirements of
our customers.”
Polk
has been offering NVPP
information for
more than 15 years. NVPP
provides a wide
array of information on more than 240 million passenger cars and light-duty
trucks registered on the road, including exact makes and models of vehicles in
a particular market, engine detail, body style, and information grouped by
various levels such as ZIP code, DMA, state and other criteria.
