FI showroom red and grey logo
MenuMENU
SearchSEARCH

NADA: F&I Income, Penetration Rates Remain Strong

Despite escalating new-car prices and plateauing sales, NADA analysts report little change to American dealers’ per-copy average, penetration rates, and F&I income as a percentage of gross profit in 2018.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
April 16, 2019
NADA: F&I Income, Penetration Rates Remain Strong

Service-contract penetration rates were down slightly for new-vehicle sales and up slightly for pre-owned units in NADA Data’s 2018 report.​

Photo by Taras Makarenko via Pexels

1 min to read


TYSONS, Va. — The National Automobile Dealers Association’s latest NADA Data report finds U.S. dealers continue to rely on their finance departments to drive dealership revenue and profitability. Profit per retailed unit grew by only $17 to $2,354 for used vehicles and declined by $15 to $1,944 for new units in 2018, analysts said, but F&I aftermarket income represented 25.5% of the gross profit on all sales, up from 24.9% in 2017.

F&I income as a percentage of new-vehicle sales remained flat at 2.9% but ticked up from 3.7% to 3.8% for pre-owned sales. Penetration rates for any F&I product were down slightly from 90.3% to 89.6% for new and flat at 73.2% for used. Service contracts penetrated at a rate of 45.7% for new (down from 46.9% in 2017) and 47.6% for used (up from 47.4%).

Ad Loading...

In March, FICO reported that U.S. and Canadian dealers lead the globe in dealer-arranged financing, accounting for 63% and 66% of all new auto loans, respectively.

Earlier this month, NADA released “Voluntary Protection Products: A Model Dealership Policy,” a new, optional policy-building and enforcement plan available for free to association members. Paul Metrey, NADA’s vice president of regulatory affairs and chief regulatory counsel, will offer an insider’s take on the policy at the upcoming Agent Summit.

To learn more about NADA’s VPP guidance, click here.

More F&I

F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →
Industryby Hannah MitchellFebruary 4, 2026

Auto Insurance Cost Reprieve

2025 brought consumers relief after years of rate hikes, but 2026 could bring renewed policy pain, depending on how U.S. trade policy affects prices.

Read More →
Reese Dailey from Automotive Training Academy by Assurant
F&IFebruary 4, 2026

Cash Deal Strategies

In this video, Reese Dailey of the Automotive Training Academy by Assurant reveals strategies to make cash deals profitable without relying on monthly payment bumps.

Read More →
Ad Loading...
Cox Automotive and Dealertrack logos displayed over a dealership showroom background.
F&Iby StaffFebruary 3, 2026

Cox Auto Says Dealertrack Offers Greater Finance Efficiency

Suite of new APIs, product enhancements and integrations is designed to help maximize contracting and funding efficiency for lenders and their dealer partners.

Read More →
F&Iby Hannah MitchellJanuary 12, 2026

Auto Credit Access Loosens

December brought some of the best borrowing availability for consumers in years, though lenders tightened their reins on riskier segments of the market.

Read More →
F&IJanuary 7, 2026

Resistance to the Menu

In this video, Reese Dailey of the Automotive Training Academy by Assurant explains how to handle a customer who isn’t willing to listen to your pitch.

Read More →
Ad Loading...
two-vehicle rear-end collision
F&Iby Lauren LawrenceJanuary 7, 2026

EV Collision Claims Spike

Third-quarter battery electric vehicle insurance claims were up 4% year-over-year. A new report says EV claims cost the most due to complex technology and limited after-market parts supply.

Read More →