HOUSTON — GSFSGroup and The Cole Group are joining forces to create a recruiting and hiring process for automotive dealers. GSFSGroup’s Hiring Winners, a proprietary online hiring and recruiting system, works in tandem with The Cole Group’s Dealership Screening Program to improve employee retention and performance. 

Utilization of the two programs provides dealers with a seamless interface between the recruiting, application and screening processes. The combined services are said to reduce turnover by an average of 30 to 40 percent, the companies said. 

“GSFSGroup and The Cole Group have a shared commitment to the industry and to the success of our customers,” said Alan Bond, vice president of national sales for GSFSGroup. “This strategic alliance between our Hiring Winners program and The Cole Group will serve our customers well by attracting qualified applicants, streamlining the hiring process and reducing costs.”

Donald Cole, CFO at The Cole Group, noted that the partnership will “help put the right person in the right job.” He added that studies show that decreasing turnover by just 10 percent can add $300,000 to the bottom line of an organization.