DEARBORN, Mich. — FordDirect announced the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite. Developed by FordDirect with the Ford National Dealer Council, the Ford Dealer Advisory Board and a group of more than 40 pilot dealers, DealerConnection Elite gives dealers more options to customize their websites.

Ford and Lincoln dealers can upgrade to DealerConnection Elite, replace their current DealerConnection base website and access new features, including more branding and custom content, more leads, enhanced SEO, a full mobile website, inventory management, a reporting and maintenance tool and other enhancements.

“With the constant evolution of consumer vehicle shopping, it is important for dealers to provide the most enhanced online customer experience,” said Valerie Fuller, COO of FordDirect. “DealerConnection Elite offers a customizable and controllable web solution that helps dealers attract interested car buyers, whether they are searching from their computer or smartphone and turn them into customers.”

The DealerConnection Elite website solution is powered by technology from Clickmotive, according to the company. FordDirect’s DealerConnection Video Showroom utilizes the vSHOC and Publisher platforms powered by SiSTeR Technologies.

For more information, visit www.forddirect.com/dealercenter.