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The Shop is designed to provide business efficiency during dealership digital transformation.
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FordDirect's Valerie Fuller, an 11-year company veteran, will be stepping down as COO on Sept. 1, the company announced yesterday.
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RouteOne has added Chris Irving to its executive team, appointing the eight-year company veteran to chief technology officer. He assumes responsibilities held by Justin Oesterle, who was named CEO of the firm on June 3.
Read More →Mike Jurecki, who led the formation of RouteOne when he joined the joint venture as CEO in 2002, is leaving the technology firm to join FordDirect as CEO. He officially takes the helm on June 6.
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Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.
Read More →The tools are generating 500 additional leads daily and 40 percent of customers who use the tools purchase a vehicle within 30 days, according to the company.
Read More →FordDirect launches chat services to increase customer engagement, heighten website experiences and generate more leads.
Read More →Ford Direct, in partnership with Ford Motor Co., named Hines Park Ford and Lincoln as its Internet Dealer of the Year. This is the fourth year in a row the Plymouth, Mich.-based dealership won the distinction.
Read More →FordDirect’s social media management service will provide both Ford and Lincoln dealers with guidance, tools and resources to help them manage their online reputation across 20 social media websites.
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It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.
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