DAYTONA BEACH, Fla. — DMEautomotive (DMEa)’s MasterCall service operates like a dealership’s business development center (BDC), handling everything from first appoint campaigns top backstop/overflow call management.

"At DMEa, we believe that every missed call is a big deal because every mishandled call is lost revenue," said Mike Walther, president of DMEautomotive. "Our data shows that with backstop call handling alone, service revenue can increase an average of nearly $18,000 a month, or well over $200,000 a year."

Offering a flexible, scalable, and affordable set of solutions, the system provides dealers with as much, or as little, service as they need to succeed. The program’s backstop, call-handling answers inbound calls outside of business hours or when operators are busy. The service also will make follow-up calls to unsold customer, Internet leads, and will alert past customers about lease renewals. The service can also be used to set appointments and follow up with no-shows.

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