FI showroom red and grey logo
MenuMENU
SearchSEARCH

Dealertrack to Acquire Dealer.com

Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.

by Staff
December 19, 2013
3 min to read


LAKE SUCCESS, N.Y. and BURLINGTON, Vt. — Dealertrack Technologies and Dealer.com today announced a definitive agreement for Dealertrack to acquire Dealer.com, a provider of marketing and operations software and services for the automotive industry.

Under the terms of the agreement, Dealertrack will acquire all the equity of Dealer.com for approximately 8.7 million shares of Dealertrack’s common stock and $620 million in cash, subject to customary post-closing adjustments. Dealertrack expects to finance the cash portion of the purchase price through cash on hand and with fully committed debt financing. The deal is expected to close in the first quarter of 2014, subject to regulatory approval, and the transaction is expected to be accretive to Dealertrack’s standalone multi-year organic growth profile to Dealertrack’s diluted adjusted net income per share.

Ad Loading...

Established in 1998, Dealer.com is a pioneer in bringing automotive dealerships online. The company has grown to 830 employees across its Burlington, Vt. headquarters and Manhattan Beach, Calif. office, and serves approximately 7,000 U.S. dealers with its integrated suite of products. Dealer.com expects to generate annual revenue in excess of $230 million for  2013, representing year-over-year growth in excess of 25% relative to 2012.

Dealertrack places a high value on the culture of creativity and innovation that has been the hallmark of Dealer.com, and plans to establish Dealer.com’s headquarters as a center of excellence for digital marketing solutions, along with Dealertrack’s Dallas, Texas, office. Dealertrack will retain the Dealer.com name in the marketplace to represent Dealertrack’s digital marketing products and services.

“By joining forces with Dealer.com, we will be able to provide dealers, OEMs and other industry partners with a deep and broad array of integrated solutions,” said Mark O’Neil, chairman and chief executive officer, Dealertrack. “Dealer.com and its team, whom we’ve long admired and respected, complement our solutions, catapulting our vision of delivering the market leading suite of integrated technologies capable of transforming automotive retailing even further.”

Dealer.com CEO Rick Gibbs added, “This is a very exciting opportunity for Dealer.com. By combining our strengths with Dealertrack, we will be able to enhance our marketplace offering with an integrated, end-to-end solution that will help bring the automotive retailing industry to a new level of efficiency and performance.

“Dealer.com is proud of the unique culture we, as a company, have nurtured over the years, making this a truly outstanding place to work. We will look to carry this same culture — along with our energy and spirit of innovation — forward as we unite with Dealertrack.”

Ad Loading...

Upon closing, Gibbs will become executive vice president and group president of Dealertrack’s digital marketing solution team.

In connection with the transaction, Evercore acted as financial advisor and O'Melveny & Myers LLP provided legal advice to Dealertrack. Goldman Sachs & Co. acted as financial advisor and Wilson Sonsini Goodrich & Rosati, Professional Corporation, provided legal advice to Dealer.com. J.P. Morgan, B of A Merrill Lynch, Barclays and Wells Fargo are providing Dealertrack’s committed debt financing for the transaction.   

More F&I

F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →
Industryby Hannah MitchellFebruary 4, 2026

Auto Insurance Cost Reprieve

2025 brought consumers relief after years of rate hikes, but 2026 could bring renewed policy pain, depending on how U.S. trade policy affects prices.

Read More →
Reese Dailey from Automotive Training Academy by Assurant
F&IFebruary 4, 2026

Cash Deal Strategies

In this video, Reese Dailey of the Automotive Training Academy by Assurant reveals strategies to make cash deals profitable without relying on monthly payment bumps.

Read More →
Ad Loading...
Cox Automotive and Dealertrack logos displayed over a dealership showroom background.
F&Iby StaffFebruary 3, 2026

Cox Auto Says Dealertrack Offers Greater Finance Efficiency

Suite of new APIs, product enhancements and integrations is designed to help maximize contracting and funding efficiency for lenders and their dealer partners.

Read More →
F&Iby Hannah MitchellJanuary 12, 2026

Auto Credit Access Loosens

December brought some of the best borrowing availability for consumers in years, though lenders tightened their reins on riskier segments of the market.

Read More →
F&IJanuary 7, 2026

Resistance to the Menu

In this video, Reese Dailey of the Automotive Training Academy by Assurant explains how to handle a customer who isn’t willing to listen to your pitch.

Read More →
Ad Loading...
two-vehicle rear-end collision
F&Iby Lauren LawrenceJanuary 7, 2026

EV Collision Claims Spike

Third-quarter battery electric vehicle insurance claims were up 4% year-over-year. A new report says EV claims cost the most due to complex technology and limited after-market parts supply.

Read More →