MenuMENU
SearchSEARCH

Apple Eyes Windshield With AR Capabilities

The tech giant has applied for a patent for the infotainment creation.

August 31, 2023
Apple Eyes Windshield With AR Capabilities

Unlike a simple heads-up display that merely projects information, Apple's proposed AR display could recognize physical reality and create graphics that interact with it.

Credit:

IMAGE: Pixabay

2 min to read


 

Screens on phones, computers and car dashboards never seem to be big enough. Apple is on the move to do something about that, at least in your car.

The tech giant recently applied for a patent with the U.S. Patent and Trademark Office for a windshield with augmented reality capabilities. The application indicates Apple has worked on the technology since 2015, though the application was published this month.

AR overlays digital imagery over the real world using various display technologies. Unlike a simple heads-up display that merely projects information, AR display can recognize physical reality and create graphics that interact with it, according to an article by The Drive.

The patent application says Apple's AR system would use various sensors to gather information about the environment to create a three-dimensional image of the car's surroundings. Data from a variety of cameras, including visible light, infrared, ultrasonic and light-based scanning devices, would help create the image, The Drive reported.

According to the application, the technology also would rely on geographical positioning and radar devices to develop 3D imagery. It suggests many uses for the technology, such as highlighting signs with relevant information, revealing navigation destinations when view of them is obstructed, The Drive reported.

Patent documentation also shows that the AR system may display simulated speed bumps if a motorist drives too fast. The AR system and car suspension might even work together to do so, according to the article.

The patent lacks details about how the technology would practically function, reported The Drive, pointing out that displaying a small heads-up display at the bottom of a windshield is vastly different from turning the entire windshield into a good-quality AR display.  

 

More Dealer Ops

F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
IndustryNovember 27, 2024

Six Powerful Questions

Take the time to answer these and lay the groundwork for a successful year-end.

Read More →
Dealer Opsby Hannah MitchellSeptember 19, 2024

Sunny Side Up

Many dealers are going green – both environmentally and cash-wise – by powering their stores with solar-generated electricity.

Read More →
Ad Loading...
IndustryAugust 26, 2024

Is It Time to Rethink Business Development Centers?

Their role at automotive dealerships is essential today to give salespeople time to close deals.

Read More →
Product & Technologyby Hannah MitchellAugust 22, 2024

A Backup Plan

DMS outage revealed a gap that dealers may want to fill.

Read More →
Dealer OpsAugust 20, 2024

Maximizing Revenue Potential

The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.

Read More →
Ad Loading...
IndustryAugust 7, 2024

How to Optimize Liquidity in a Fluid Environment

It's wise to not take your dealership's banking relationships for granted.

Read More →
IndustryJuly 29, 2024

Unlocking the Keys to Success

Why customer retention matters now more than ever

Read More →
Dealer Opsby StaffJuly 23, 2024

Store Names First Female Dealer Principal

Howard Bentley Buick GMC is now headed by Taylor Bentley Conner.

Read More →
Ad Loading...
IndustryJuly 18, 2024

Masters in Training

Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.

Read More →