MOUNTAIN VIEW, Calif. – Americans continued to tighten their spending through
the first quarter this year, according to Mint.com, an online personal finance
service.
Data shows Mint.com users cut
spending by an average of 4 percent each quarter in 2008, and by another 4
percent in Q1 2009. Overall Q1 2009 spending was down 17 percent versus
Q1 2008 across eight key categories. This indicates the public remains
concerned about the length and depth of the recession and its potential impact
on job loss and economic security.
“This continuing trend of
regular expense reductions tells me that consumer confidence is not yet on the
rise,” said Aaron Patzer, CEO and founder of Mint.com. “Our users are looking
for more concrete evidence that the U.S. economy is truly bottoming out
before they’ll be returning to prior spending levels – if in fact they do.”
The data indicates Americans
have decreased spending in shopping, entertainment, gifts and donations and
transportation.
The most dramatic decrease is
in shopping, where user spending has dropped by more than 40 percent, which is
significant savings in aggregate, but was accomplished by a steady, gradual 3
to 5 percent cut each month in a discretionary category where that type of
control is possible.
Users have also cut spending
quarter over quarter in entertainment (24 percent) and bills & utilities
(by 16 percent). Other categories have fluctuated quarter-over-quarter based on
seasonal shifts, but still show a net decline: Spending on “gifts and
donations” was down 1 percent, in spite of a 25 percent spike in Q3 and Q4 with
election donations and the holiday season.
Automotive spending has seen
the broadest swing in spending, with the extreme variance in gas prices in the
same time period, but still nets at a 24 percent decline over the examined
quarters.
The only category that has
completely recovered is “food & dining”, where spending in Q1 2009 was
actually higher than it was a year prior – but just by 2 percent.
“This data suggests that
Mint’s current tools and guidance are working well for our users today,” said
Patzer, “But there’s much more opportunity to make budgeting and planning
easier and more effective for more Americans. We’ll be introducing new and
improved product features and educational content in Q3 and Q4 designed to do
just that.”
These indices and statistics
are compiled from anonymous transactional data tracked by Mint.com’s personal
finance service, used by over 1 million Americans to manage and save
money. Since its launch in September 2007, Mint.com has tracked over $175
billion in transactions across users’ checking, saving, credit card accounts,
and over $47 billion in assets across users’ investment accounts. Using its
patent-pending Ways to Save feature, Mint.com has identified more that $300
million in potential money-saving ideas for its users.