SAN FRANCISCO — A1 Software Group announced the launch of a mobile-centric, social, lightweight sales platform called Selly Automotive.

Selly Automotive is a mobile based CRM interface designed to be intuitive and simple to use. It is designed for small- to medium-sized dealerships that need a full sales suite with integrated CRM, internet lead management, email marketing, task management and inventory management capability.

Selly also provides integration with DMS providers and services like Carfax, Autocheck, Edmunds and Dealer Vault. Selly has an on-the-lot mobile client called Selly for the Dealership Mobile. Available as part of the Selly Automotive Dealership suite, the mobile client streamlines the data entry process with driver’s license and VIN scanning features.

It also has Selly Notes Pop Up, which automatically displays relevant prospect information based on the specific sales cycle stage when an inbound contact is made by a previously entered customer.

Selly for the Dealership Mobile is accessible through the cloud or offline from a mobile device when no Wi-Fi or cellular signal is available. It is also localized in eleven different languages to cater to bilingual sales associates and dealerships.

“There is a real need for simplification in dealership CRM technology,” said Zach Klempf, CEO of A1. “Digital consumers have already changed the car buying process, now it’s time a vendor steps in and modernizes dealership CRM software.”

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