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Newsby StaffSeptember 22, 2020

Kelley Blue Book Turns Your Old Car into Lifesaving Support for St. Jude Children’s Research Hospital

This third annual fundraising campaign runs through the rest of Childhood Cancer Awareness Month in September and honors those with pediatric cancer.

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Newsby StaffSeptember 15, 2020

Kelley Blue Book Names Discontinued 2020 Models and 12 Best Cars Worth Waiting For in 2021

Kelley Blue Book studied the marketplace and unearthed which 2020 models will be heading into retirement, and which all-new vehicles are worth waiting for in 2021.

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ArticlesSeptember 8, 2020

7 Ways Dealerships Have Had to Adjust to the Pandemic

By taking these measures and steps, these dealers have made it possible for customers to continue buying the cars they need.

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Newsby StaffSeptember 2, 2020

Autotrader & Kelley Blue Book Launch “Drive the Vote” Campaign to Encourage Voter Registration

Cox Automotive, Autotrader and Kelley Blue Book’s parent company, believes a thriving democracy should reflect the mosaic of its people, which is why the company is taking action to Drive the Vote this year.

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Newsby StaffAugust 31, 2020

Dealers v. Cancer: Cruisin’ For the Cure

How a mistaken diagnosis led to a fundraising movement.

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NewsJuly 9, 2020

Dealer’s Cars Become Wi-Fi Hotspots for Remote Learning

Art Schaller’s drivers rotate the cars with the Wi-Fi equipment into neighborhoods with students that need internet. The cars have signs that tell residents their purpose.

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ArticlesJune 30, 2020

COVID-19 Changes Everything – Except How Americans Will Buy Cars

If the COVID-19 crisis has taught dealers anything, it is that they have a fiduciary duty to their shareholders, employees, and customers, to remain well capitalized in order to survive the next crisis. Stay the course, tweak where necessary, but don’t be so quick to fix what isn’t broken, despite what the disruptors might urge.

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ArticlesJune 15, 2020

The New Normal

What will selling and servicing cars in the New Normal be like post COVID-19? If you are a professional, know your product, care about your clients, communicate with customers on their terms, and focus on an ownership experience that fits their life, you will succeed.

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Newsby StaffJune 4, 2020

Parks Lincoln of Longwood Keeps Seminole County Sheriff's Department Safer During Coronavirus

Sanitizing added to maintenance and repairs on Sheriff’s office vehicles.

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ArticlesMay 26, 2020

How Are Consumers Shopping for Cars?

Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.

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