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Peak Performance

Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.

Peak Performanceby Rick McCormickDecember 8, 2020

What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.

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Peak Performanceby Rick McCormickNovember 17, 2020

One Less Thing To Worry About

We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!

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Peak Performanceby Rick McCormickOctober 13, 2020

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

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Peak Performanceby Rick McCormickSeptember 22, 2020

Adapting to Win

Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.

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Peak Performanceby Rick McCormickAugust 27, 2020

What I Learned Most From COVID-19

The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.

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Peak Performancefrom Rick McCormickJuly 30, 2020

Empathy Trumps Everything

If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.

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