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Peak Performance

Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.

Peak Performanceby Rick McCormickJanuary 4, 2022

Connecting Over Closing!

Here are a few ways to move your focus from closing to connecting.

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Peak Performanceby Rick McCormickNovember 23, 2021

Peace of Mind is at a Premium

Becoming skilled on helping each individual self-discover their needs and then motivating them to act on that discovery, is an amazing talent – That’s what we call an F&I professional.

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Peak Performanceby Rick McCormickOctober 14, 2021

Bishops, Badges, and Blenders!

True servants with a heart to make people and the industry at large better are priceless and worthy to be honored.

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Peak Performanceby Rick McCormickSeptember 21, 2021

Objection Overruled!

How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.

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Peak Performanceby Rick McCormickAugust 17, 2021

The Four Corners of the F&I House

There are four definitive areas where F&I professionals can and should excel.

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Peak Performanceby Rick McCormickJuly 13, 2021

A Menu Has Its Limits!

Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.

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