Ronald J. Reahard
President of Reahard & Associates
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SEARCHMENUSEARCHPresident of Reahard & Associates
The magazine’s resident F&I wiz says answering the customer’s true objection to extended coverage is just a matter of creating real interest in the product.
Read More →A Kentucky F&I pro asks how to build value in the service contract when a customer feels confident in the quality of the brand they’re buying.
Read More →Celebrated F&I trainer introduces a new resource for F&I managers and car buyers. Read on to get the details.
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After sitting through a few less-than stellar F&I performances, the magazine’s resident F&I pro recalls advice his father once gave him. It was a recommendation every F&I department should take to heart.
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The magazine’s F&I expert says it’s time to stop complaining about the Internet, and offers a four-step process for turning the Internet into an ally of the F&I office.
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Don’t let so-called ‘best practices’ get in the way of your performance or your customers’ needs. The magazine’s resident F&I expert lists the 10 ‘next practices’ that are driving processes at top dealerships.
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The desk can be critical to a dealership’s success, but overstepping its boundaries can leave a store vulnerable. The magazine’s F&I pro draws a line in the sand.
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F&I trainer runs through six objection-handling techniques for selling service contracts and GAP, and offers advice for closing the customers who listen.
Read More →In the ‘70s, it was the assumptive close. In the ‘80s, it was step-selling. The ‘90s brought along the F&I Menu. Expert shows you how F&I’s newest upgrade can take sales and profits from ‘woe’ to ‘WOW.’
Read More →If you have the right product lineup and selling prices, pre-owned customers will buy F&I products, too. F&I trainer shows you how.
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