Ronald J. Reahard
President of Reahard & Associates
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SEARCHMENUSEARCHPresident of Reahard & Associates
There are countless ways to sell financing and protection products, but only one way to truly connect with customers.
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Top trainer tells an F&I pro from San Antonio to stop fighting credit unions and join them. He also reveals three reasons most CU members should choose dealership financing.
Read More →A reader wonders if a scenario exists where trading rate for product doesn’t cross that invisible legal line. The magazine’s resident F&I pro weighs in.
Read More →The magazine’s resident F&I pro takes on a question about the Risk-Based Pricing Rule and its widely used exception notice.
Read More →Feeling pressure from management to shorten time spent in finance, a producer from California asks the magazine’s resident F&I pro how to shorten the needs-discovery portion of his process.
Read More →An F&I pro from Atlanta is struggling with deals involving remote deliveries. The magazine’s resident F&I expert has the answer.
Read More →An F&I manager from New York asks the magazine’s resident F&I pro how achieving a $1,600 per-copy average is even possible. He responds with strategies employed by the Top 25 F&I operations in the nation.
Read More →The magazine’s resident F&I pro agrees that tech tools can’t sell product alone, but he does believe the online space offers new opportunities for F&I pros to engage and educate customers.
Read More →Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.
Read More →The magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.
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