
Rick McCormick
Columnist

Columnist
We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!
Read More →When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.
Read More →Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.
Read More →The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.
Read More →While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.
Read More →Today’s reality is presenting us with both challenging times as well as countless possibilities. Success is reserved for those that dare to prune their process to assure future growth in skills and profits.
Read More →Eliminating inconsistent efforts and replacing them with intentional and consistent ones is one of the secrets of those that reach the top levels of success in the F&I office.
Read More →Like it or not, your performance is affected by the people and conditions around you. Top trainer has a two-step process for taking control of your F&I environment.
Read More →Too many cash customers? Product sales trending downward? Quit complaining and leap into action with two proven strategies from a top F&I trainer.
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