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Rick McCormick

Columnist

Peak Performanceby Rick McCormickNovember 17, 2020

One Less Thing To Worry About

We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!

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Peak Performanceby Rick McCormickOctober 13, 2020

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

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Peak Performanceby Rick McCormickSeptember 22, 2020

Adapting to Win

Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.

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Peak Performanceby Rick McCormickAugust 27, 2020

What I Learned Most From COVID-19

The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.

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Peak Performanceby Rick McCormickJuly 9, 2020

Someday: The Worst Day of the Week!

While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.

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Peak Performanceby Rick McCormickJune 23, 2020

Pruning Time!

Today’s reality is presenting us with both challenging times as well as countless possibilities. Success is reserved for those that dare to prune their process to assure future growth in skills and profits.

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Peak Performanceby Rick McCormickApril 23, 2020

Once In a While!

Eliminating inconsistent efforts and replacing them with intentional and consistent ones is one of the secrets of those that reach the top levels of success in the F&I office.

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Peak Performanceby Rick McCormickFebruary 27, 2020

Surf's Up

Navigate the waves of change to ensure long-term F&I success.

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Peak Performanceby Rick McCormickJanuary 20, 2020

Surroundings Lead to F&I Success!

Like it or not, your performance is affected by the people and conditions around you. Top trainer has a two-step process for taking control of your F&I environment.

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Peak Performanceby Rick McCormickDecember 3, 2019

2 Ways to Take Action and Boost Your PVR

Too many cash customers? Product sales trending downward? Quit complaining and leap into action with two proven strategies from a top F&I trainer.

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