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Marv Eleazer

Finance Director

Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.

Mad Marvby Marv EleazerMay 10, 2011

Put Those Pencils Down

The magazine’s F&I columnist offers a stern warning to dealers who decide to cut costs by penalizing employees for maximizing their pay plans.

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Mad Marvby Marv EleazerApril 4, 2011

Leave the Hybrids to the Manufacturers

Has the industry gone mad? The magazine’s in-the-trenches columnist fires a shot across the bow of the push toward a combined sales/F&I manager.

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Mad Marvby Marv EleazerMarch 11, 2011

Know When to "Fold 'em"

Now that the ‘do more with less’ period is over, you might be fantasizing about greener pastures at some other store. Before you pull the trigger, here are a few questions you need to ask yourself.

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Mad Marvby Marv EleazerFebruary 4, 2011

Controlling Charge-Backs

Charge-backs are difficult to control, but our in-the-trenches columnist says there are ways to prevent them from getting out of hand.

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Mad Marvby Marv EleazerJanuary 6, 2011

Squishing the Flea Mentality

Will creating a list of New Year’s resolutions really help you better yourself? The magazine’s front-lines columnist doesn’t think so.

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Mad Marvby Marv EleazerDecember 1, 2010

Who Needs ‘Em?

The magazine’s columnist explores the always-tenuous, sometimes-volatile relationship between sales and F&I.

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Mad Marvby Marv EleazerOctober 29, 2010

The Slump Cure

Slumps are just part of life, whether it’s in sports or in the F&I office. How long one lasts is really up to you.

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Mad Marvby Marv EleazerOctober 4, 2010

The Overlooked Asset

No one likes to be judged, especially by an outsider. But there’s at least one outsider to whom you might want to tune in.

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Mad Marvby Marv EleazerAugust 30, 2010

The Truth About PVR

F&I’s from-the-trenches columnist says there might be more to calculating PVR than simply dividing F&I gross by monthly retail sales.

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Mad Marvby Marv EleazerAugust 10, 2010

F&I’s High-Wire Act

How many “No’s” does a customer need to utter before it’s time to move on? F&I’s columnist says three might not be the magic number.

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