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Lloyd Trushel

Contributor

Articlesby Lloyd TrushelAugust 22, 2019

Is Amazon Really a Threat to the Car Business?

The big box revolution has irrevocably altered the retail landscape. Carvana’s success has dealers wondering whether auto retail could be next.

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Articlesby Lloyd TrushelMay 28, 2019

Break Out of Your F&I Shackles

You need to be real to close the deal, and your tired word-tracks aren’t helping. Trainer shares a reliable three-part process you can try the next time an F&I customer goes off-script.

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Articlesby Lloyd TrushelFebruary 14, 2019

Is the Art of F&I Dead?

Every dealer believes they are dedicated to finance, but too many are complicit in an ongoing effort to eliminate the F&I middleman and let sales and desk managers cut deals on the bank’s terms.

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Articlesby Lloyd TrushelDecember 18, 2018

Some People Just Want to Fight

Disarm your next ‘F’ customer by delivering the information and genuine concern they need to make the best financial decision.

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Articlesby Lloyd TrushelJuly 3, 2018

F&I’s Need for Nobility

With 78% of Americans living paycheck to paycheck, F&I insider says it’s time for F&I producers to change their approach.

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Articlesby Lloyd TrushelApril 4, 2018

The ’90s Called. They Want Their Presentations Back.

Are you still rolling out the old NASCAR close? F&I insider says F&I offices need to get with the times and ditch those ‘Buy it now or bad things will happen’ pitches.

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Articlesby Lloyd TrushelMarch 12, 2018

Finding Greatness in the Box

F&I professionals who stop swinging for the fences and focus on base hits stand to gain the confidence of their customers and the per-copy average that comes with it.

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Articlesby Lloyd TrushelOctober 11, 2017

The Past, Present and Shifting Future of F&I

Finance teams of the future will be staffed with professionals whose goals align with those of the dealer and whose jobs are supported — not replaced — by new and emerging technology.

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