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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•August 7, 2012

Figures Lie and Liars Figure

There’s some funny stuff going on in the industry, and ‘Da Man’ is all over it. This month, he raises some questions about recent sales reports and Gen Y studies.

On the Point•by Jim Ziegler•July 9, 2012

Storm Ahead: Economic Clouds Forming Once Again

Is it the calm before the storm, or is the industry really back on its feet? ‘Da Man’ takes a look at the latest headlines and offers his industry forecast.

On the Point•by Jim Ziegler•June 6, 2012

Separating Fact From Fiction

‘Da Man’ continues his assault on the propaganda machine, revisits past predictions and gives credit to the OEMs that are stacking the lots with good product.

On the Point•by Jim Ziegler•May 11, 2012

Stop That Train!

‘Da Man’ gets a little reflective about his recent surgery before regaining form and doing what he does best.

On the Point•by Jim Ziegler•April 16, 2012

Beyond the Sale

‘Da Man’ dishes out the shots this month, but there’s a rhyme and reason to his madness. Check out what he says about the Volt, Mazda’s leadership and more.

On the Point•by Jim Ziegler•March 12, 2012

Generationally Speaking

From outrage over factory-mandated image programs to TrueCar, ‘Da Man’ delves into the hot-button issues on dealers’ minds at NADA 2012.

On the Point•by Jim Ziegler•February 1, 2012

The Culture Equation

If you want to be a top-flight dealership, you’ll need to be clear about who you are and what you’re about. ‘Da Man’ explains.

On the Point•by Jim Ziegler•January 17, 2012

Training the Manager

It’s not a ‘knowing’ problem that plagues dealerships; it’s a ‘doing’ problem. ‘Da Man’ explains why most training efforts fail before the trainer even leaves the store.

On the Point•by Jim Ziegler•December 1, 2011

Ditch the Script

Buying a car has always been an emotional experience, so why get mechanical? ‘Da Man’ digs deep to help you close more deals.

On the Point•by Jim Ziegler•October 31, 2011

The Sales Enabler

‘Da Man’ explains why shrugging off your dealership’s customer relationship management system could be costing you big bucks.