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The Virginia motor vehicle dealer board ruled yesterday that TrueCar’s business model is in violation of the state’s dealer licensing laws, which prohibit third-party services from acting on behalf of the dealer in the sale of a motor vehicle.
Read More →The magazine talks to Tim Parker, founder of DealerLink, about the company’s new trigger leads program, and gets a few market insights along the way.
Read More →Trigger leads can be an effective and relatively inexpensive way to bring in new customers. But like any other marketing tool, there are rules to follow and pros and cons to consider.
Read More →Last week, the United States Court of Appeals for the Second Circuit upheld a lower-court ruling that the sale and use of trigger leads is allowed under the terms of the Fair Credit Reporting Act (FCRA).
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