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Newsby StaffApril 16, 2019

Study: Americans Prefer Fewer Dealerships, Faster Decisions, Used Vehicles

Cox Automotive’s 2019 Car Buyer Journey report finds consumers are spending less time in dealerships and in the market, accelerating the decisionmaking process as a growing affordability gap continues to threaten new-vehicle sales.

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ArticlesApril 8, 2019

Opinion: Early Identification Improves the Customer Journey

Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage down-funnel shoppers.

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