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Edmunds.com reached a settlement with Humankind Design Ltd., the online reputation management firm the site was suing for posting fraudulent reviews on behalf of 25 car dealers nationwide.
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This week, Yelp issued another round of consumer alerts, or pop-up messages warning customers that a business was caught ‘red-handed’ trying to purchase fake reviews.
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Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.
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Nothing is guaranteed when playing the online image game. But dealers say the rewards are worth the trouble.
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Dealers and businesses may have continued to gripe about Yelp’s filtering system, but it didn’t deter the company from filtering a higher percentage of its business reviews in 2012 than in the previous year.
Read More →Dealers with an average star rating of four or higher had a 25 percent greater increase in sales, according to results of a new study conducted by DealerRater and Polk.
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