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When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
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Affinitiv analysts say a recent survey of 1,000 U.S. car buyers shows the public’s expectations for a web driven purchase and financing experience are not met by most dealership websites.
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A Cox Automotive report finds high demand for automation and AI technology among dealers and their customers. But dealers cited cost and their staffs’ inability or unwillingness to adopt new tools and update processes as major obstacles.
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Whip your website into shape with this rundown of five mission-critical performance standards and personalization tools every dealer needs to compete on any platform.
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