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When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
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Younger workers are interested in working at dealerships, which is good news for F&I. But they will be drawn to those employers who offer opportunities and benefits that may not fit your current structure.
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Younger car buyers value security just as much as their elders, but timing, transparency, and diversity are becoming critical factors to F&I success as their market share grows.
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