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Rairdon’s Dodge Chrysler Jeep of Kirkland agreed to pay $35,125 in civil penalties and $39,210 in costs and fees. The dealership was charged with violating the state's Consumer Protection Act for sending out 7,025 promotional mailers that mimicked official NHTSA recall notices.
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Mailers were the first line item scratched from many dealers’ advertising budgets during the downturn. Marketing ace says it’s time to add them back.
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