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Moss Bros. Auto Group has agreed to a $2.5 million class-action settlement in a case involving ringless voicemails.
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In order to succeed in this new normal, dealerships will need to evolve and leverage the modern technologies available to them in order to meet consumers where they are – in their homes.
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Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.
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So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.
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When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
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Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
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Flick Fusion has launched Dynamic Marketing Videos, a new platform billed as a time- and cost-saver for auto dealers who create videos based on monthly manufacturer incentives.
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Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?
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Former Cobalt, ADP Dealer Services, and CDK Global executive Max Steckler has joined DealerSocket as general manager of the company’s DealerFire digital business unit.
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Dealer.com and Cartender have teamed up to offer auto dealers digital video ads designed to drive more sales by highlighting incentives, vehicle imagery, and branding.
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