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S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.
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Study finds them more willing to shop brands as inventories grant more choices.
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A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.
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Subaru led all U.S.-sold marques in J.D. Power’s first-ever brand loyalty study, recapturing 61.5% of owners who completed a trade-in or purchase between June 2018 and May 2019.
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UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.
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Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Read More →Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.
Read More →The number of used-vehicle owners flocking to the new-vehicle marketplace is the highest in six years, according to an analysis of vehicle registration patterns by IHS Automotive.
Read More →In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.
Read More →A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.
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