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The NADA exhibitor will again bring a full slate of innovations and opportunities to the most anticipated event for auto dealership professionals.
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Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.
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Study finds recognition of its usefulness, but franchisers are treading sometimes confusing waters carefully
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Study finds it’s helping with some features, while other high-tech functions still draw plenty of complaints.
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Advocate for AI in auto retail encourages dealerships to embrace it despite reservations due to the power it holds to rev business.
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AI is a new tool that’s developing fast and holds much potential for the automotive business.
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