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The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.
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Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.
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