MENU
SEARCHMENUSEARCH
New analysis from Edmunds shows that the Tesla Model S is overwhelming the market in some of the country’s wealthiest cities.
Read More →Potential buyers of R.L. Polk & Co. said they are watching and waiting to see what will happen with a recent lawsuit filed against Carfax.
Read More →With 1,020,410 units sold worldwide, the Ford Focus is the world’s best-selling passenger car, according to data from Polk.
Read More →Compact, subcompact and pickup segments will push industry up 6.6 percent over 2012, Polk predicts. The firm also says the industry will return to the 16 million-unit level by 2015.
Read More →Polk, a provider of automotive loyalty metrics and insight, has launched the Web-based Loyalty Analytics Tool. The solution provides users with access to Polk’s robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal.
Read More →An analysis of 2010 year-end automotive loyalty rates finds Ford Motor Company ended the year with a 63.1 percent owner loyalty rate, the highest among vehicle manufacturers, according to Polk.
Read More →
Automotive leasing represented nearly 19 percent of overall vehicle transactions last year, according to Polk. This represents a 5.8 percentage point increase over 2009 leasing penetration rates.
Read More →Expanding its portfolio of world-class vehicle data and digital retailing solutions, DealerTrack Holdings Inc., announced Feb. 16 the acquisition of Polk’s U.S. Price and Spec Business, including Polk’s popular Vehicle Comparator Service. The newly acquired business will be merged into DealerTrack’s subsidiary, Chrome Systems Inc.
Read More →Polk and DataLogix have extended their exclusive relationship to provide segmentation-based online reach and measurement data via the DLX Audience Platform.
Read More →U.S. light vehicle sales could reach 11.5 million units this year if the nation’s real gross domestic product (GDP) hits 2.9 percent, according to a forecast by R.L. Polk & Co.
Read More →