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The 2023 Pied Piper Internet Lead Effectiveness Study finds GM luxury brand’s dealerships respond best to website customer inquiries.
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Pied Piper Management Company research shows local new car and truck dealerships outperform factory direct sales in customer satisfaction.
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Napleton Auto Group topped the ranking, followed by Penske Automotive Group in the second spot, and Berkshire Hathaway Automotive in the third.
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Pied Piper’s Prospect Satisfaction Index shows industry-wide improvement, with Mercedes-Benz dealers capturing the highest PSI score.
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