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The brand aims to increase its footprint here, in part with gallery-style stores.
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Cox Automotive offering meant to elevate dealer service experience.
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Brand plans completely electrified lineup by 2035, including work with alliance partner Renault.
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Mitsubishi Corp. has raised its full-year net profit forecast by 21% to a record 1.03 trillion yen ($7 billion).
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Short supplies of new vehicles drove a dip in consumer loyalty of over 3 percentage points, according to Experian.
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July deliveries increased 1.3% in the first monthly U.S. new-vehicle sales report to include none of the Detroit 3 automakers, but the seasonally adjusted annualized rate fell below 17 million for the fourth time this year.
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The chairman of Fiat Chrysler Automobiles is pushing a proposal that would merge the Italian-American carmaker with France’s Renault, creating the world’s third-largest manufacturer.
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Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.
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The rollout marks the first dealer facilities update initiative for the automaker in 16 years. Texas’ Lewisville Mitsubishi will be the first dealership to incorporate the new look, with 25 additional dealerships expected to replicate the new design by the spring of 2019.
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Fred Diaz previously served in Nissan’s commercial truck division. He succeeds Ryujiro Kobashi, who served as Mitsubishi North America’s president and CEO for the last four years.
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