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Having the mentality of “do it now,” instead of “it can wait until later” is what separates the real pros in this business.
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The more ways you can explain how consumers protect themselves and their investments, the more buy-in you will have because they will identify with these logical behaviors.
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In order to excel in this profession, you must be a great listener, who asks all the right questions, and remembers that everyone is a prospect.
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Committing to daily effort will provide you the mental toughness to survive the storm and be better prepared for the next one.
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Personalizing the buying experience for consumers can shift the transaction from a negative to a positive one in their mind.
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Learn to effectively serve, help and solve, and increase your personal performance and that of your team while building lasting relationships in and outside of the store.
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You need to always be on the lookout for the next opportunity in your store where you can add value. Spend your time crafting your pitch and building your process to perfection.
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Sometimes you will get a deal thrown at you that is going to be an uphill battle. Instead of losing motivation, look at it as two things: a challenge and a teaching opportunity.
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By connecting with the customer and your team, you have the opportunity to make your paycheck and the car buying experience great again.
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Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the pitfalls of dealing with the general public.
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