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CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.
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Digital marketing expert shares practical advice for improving email communications by eliminating bad practices that turn off car buyers.
Read More →The Smart Reply solution allows dealers to respond to Internet leads with more concise and accurate content tailored to the prospect's specific vehicle interests.
Read More →VASS Automotive Customer Testimonial Pages announced it will now include a CSI component in its software to help auto dealers increase their scores.
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