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News•by Staff•December 3, 2019

Study: Failure to Capture Off Make Buyers Costs Auto Groups Service Revenue

A new study commissioned by Affinitiv finds U.S. auto groups lose up to $230,000 in per-store service revenue by failing to cross-market off make used car buyers.

News•by Staff•November 11, 2019

Survey: Dealer Websites Fail Consumers in 3 Key Areas

Affinitiv analysts say a recent survey of 1,000 U.S. car buyers shows the public’s expectations for a web driven purchase and financing experience are not met by most dealership websites.