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ArticlesMarch 3, 2016

Mastering the Menu

Does the transition to the F&I menu presentation stress you out? F&I trainer has the three-part cure.

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ArticlesJanuary 11, 2016

Credibility Does Sell

Top trainer says rapport moves the metal, but credibility moves the paper. He lists five ways F&I managers can build product-moving credibility.

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Articlesby Rick McCormickDecember 9, 2015

The Emotional Side of Selling

Top trainer reminds F&I pros to occasionally set aside the logical flow of product presentations and let emotions take over.

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