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ArticlesJune 2, 2015

Too Much Information

If you are Googling prospective employees or checking out their social media profiles, you could be running afoul of anti-discrimination laws.

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NewsMay 12, 2015

SureCritic Adds Former SOCIALDEALER President

Phil Penton, former partner and president at SOCIALDEALER, will lead SureCritic’s business development activities and strategic alliances.

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NewsApril 20, 2015

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

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NewsApril 14, 2015

Consumers Trust Social Media, Peer Reviews More than Dealers

A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.

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NewsOctober 9, 2014

Mobile Site Satisfaction Leads to More Social Media Sharing, J.D. Power Reports

When car shoppers using a smartphone have a satisfying online experience with an automotive manufacturer or third-party automotive site, they are more likely to share vehicle information on social media, according to a new study.

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NewsApril 10, 2014

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

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NewsFebruary 6, 2014

Digital Air Strike Names Winners of Social Media and Reputation Awards

The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.

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NewsJanuary 28, 2014

Dealers Positive About 2014, Ally Survey Finds

Ninety percent of the 150 dealers Ally surveyed at the 2014 NADA Convention and Expo this past week said their outlook for 2014 sales is positive.

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ArticlesJanuary 21, 2014

3 Pillars of Digital Marketing

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

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NewsJanuary 16, 2014

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

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