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New car buyers still walk into a dealership to purchase the actual vehicle, but most would prefer to spend less time on-site, giving the dealer and sales team less time to build a trusted relationship with customers.
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The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.
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Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.
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Facebook showcases Digital Air Strike’s impressive results leveraging Dynamic Click to Marketplace Advertising.
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Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the pitfalls of dealing with the general public.
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The April SAAR represents a drop of 47.6% compared to April 2019. Yet many industry watchers believe auto sales have bottomed out and are showing signs of recovery.
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Analysts say April will be the worst auto sales month in at least 30 years due to the coronavirus pandemic.
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According the new analysis, global light vehicle sales are now forecast to be 69.6 million units this year in the wake of the pandemic.
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Although used vehicle prices have risen steadily in recent years due to a deluge of off-lease, option-rich SUVs, and trucks hitting used lots, experts say this trend is set to hit a turning point, according to new research from Edmunds.
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Analysts forecast a SAAR of 11.9 million in March due to market disruptions caused by the COVID-19 crisis.
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