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Videology is offering targeted video and display ads through an integration with Polk and Datalogix.
Read More →Brad Korner was promoted to vice president of sales and client services for Polk’s ARS and Media group.
Read More →An analysis by Polk revealed that the average length of ownership of vehicles that were purchased new has risen to a record 71.4 months, or nearly six years.
Read More →HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.
Read More →Polk announced it will provide internet lead conversion reporting to Autobytel.
Read More →Polk reported that the average vehicle age has increased at a quicker rate over the last five years, which should benefit service departments this year.
Read More →Ford Motor Company took top honors for the second year in a row during the 16th annual Polk Automotive Loyalty Awards.
Read More →Polk said it expects worldwide new-vehicle sales in 2012 to rise 6.7 percent over 2011 volumes to 77.7 million vehicles.
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