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In order to succeed in this new normal, dealerships will need to evolve and leverage the modern technologies available to them in order to meet consumers where they are – in their homes.
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While stores ponder their physical store operations, retailers understand that planning also needs to account for changes in shoppers’ behavior and expectations.
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A new eLEND Solutions report shows widespread acceleration of Digital Retail adoption due to the pandemic, continued implementation, a shift in perception from lead generation to deal generation and promising data on PVR.
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The acquisition marks the sixth M&A transaction for the company and the first consumer-facing asset owned by Digital Air Strike as it continues to expand its online car-buying experience.
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With digital retailing, manufacturers see the opportunity to improve customer experience by empowering shoppers to buy the way they do in all other aspects of their lives – from the comfort of home.
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Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
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Consumers and dealers alike have turned to digital retailing in spades as we all adapt to being virtual during these challenging times. Two digital experts sat down with AE to discuss the evolution of menu selling, the need to bridge the traditional F&I sales model with digital retailing, and best practices for agents.
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The promise of digital retailing certainly benefits car shoppers, many of whom are clamoring for a shorter process when they arrive at the dealership. And with everyone now dealing with COVID-19, car shoppers will rely even more on the digital retailing process.
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Digital retailing is a powerful lead channel to reach more shoppers and sell more cars – if you do it right. Remember that a successful strategy includes the right tools, promotions, processes, and support.
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Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.
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