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Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.
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New research from AutoTrader.com shows that the “dealership experience” and “customer handling” are leading factors that determine where consumers make their purchases.
Read More →Applications are now being accepted until Feb. 7 to participate in the second annual Hackomotive, scheduled for Feb. 25-27, at Edmunds.com’s Santa Monica headquarters. The vehicle information site will award $35,000 in cash prizes to winners.
Read More →Dataium reports this week that automotive shopper intensity declined across all segments for the second consecutive month in September. But the research firm believes shoppers are adjusting their browsing behaviors in preparation for the holidays.
Read More →Nearly half of consumers who purchased a vehicle in the last five years want a confirmed price on a car before heading to the dealership. They also only want to spend only 30 minutes to an hour shopping.
Read More →Edmunds.com anticipates mobile devices will become a bigger part of car-shopper behavior, and the company wants dealers to be ready.
Read More →Launched in December, Car-Specials.com is a new vehicle search service offering consumers more options to find the vehicle they want. For dealers, the site promises low prices to market inventory.
Read More →The new partnership is expected to put 10,000 U.S. dealers in front of car shoppers.
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