LOUIS — Rob Berger, executive vice president at Wise F&I LLC, was recently elected as president of the Guaranteed Asset Protection Alliance (GAPA), an organization established in 2006 to represent providers of Guaranteed Asset Protection (GAP) products.

The purpose of the GAPA is to monitor and lobby legislative, regulatory and administrative activity affecting the GAP industry. Wise F&I has specialized in GAP for more than 25 years. Berger has served as an executive at Wise F&I for more than eight years, and has played an integral role in the company’s management and growth.

“I look forward to serving as GAPA’s president in support of GAPA’s mission and the ongoing refinement and enhancement of GAP products in general.” said Berger.

Berger was elected by GAPA members at the group’s annual conference, which was held in Las Vegas this past October.