MENU
SEARCHUS Equity Advantage cites growth as the catalyst for an expansion of its dealer services team, including new managers in the Southeast, Midwest-Atlantic, West, and New England regions.
Orlando, Fla.-based US Equity Advantage announced the hiring of four regional dealer relations managers and a sales support coordinator.
Photo by Mariamichelle via Pixabay
ORLANDO, Fla. — Accelerated payment service provider US Equity Advantage has expanded its dealer services team to meet growing demand nationwide from it dealership partners, the company announced.
“Dealer demand for a solution to extended loan terms and rising interest rates, plus the ability to put customers in a positive equity position sooner for vehicle trade-in, has resulted in immense growth for USEA and our AutoPayPlus F&I service,” said Robert Steenbergh, CEO of US Equity Advantage.
David Duran is the dealer relations manager for USEA’s Southeast region, encompassing 10 states, and has nine years of experience in the automotive industry in positions ranging from internet sales director to finance manager.
David Newmark is the dealer relations manager for USEA’s 12-state Midwest-Atlantic region. Newmark has more than five years of experience in the automotive industry, first on the sales floor, and most recently, as an F&I manager.
Christopher Reichel is the dealer relations manager for USEA’s West region, encompassing eight states. Reichel’s five years of experience include retail sales, wholesale auto brokering, and owning his own detailing business.
Jeffrey S. Towne is the dealer relations manager for the six states in USEA’s New England region. He has 13 years of automotive industry experience, with the majority spent on the sales floor for various vehicle brands; most recently, he worked as finance manager for a Southern New Hampshire Land Rover dealership.
In addition, Johnnie Jackson has joined USEA’s Dealer Relations Manager team as sales support coordinator. Jackson has 15 years of sales support experience in the security and publishing sectors in addition to the automotive industry.
Executives said the company realized a 50% increase in business in 2018 and is on pace for a 57% growth rate for 2019.
“Expansion of our sales and dealer services team is imperative for USEA to continue to provide the level of support our dealership partners have come to expect,” said Rick Christopher, USEA’s national sales manager.
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.
Read More →
Try following these 20 steps to greater success in the dealer F&I office this year.
Read More →
A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.
Read More →
2025 brought consumers relief after years of rate hikes, but 2026 could bring renewed policy pain, depending on how U.S. trade policy affects prices.
Read More →
In this video, Reese Dailey of the Automotive Training Academy by Assurant reveals strategies to make cash deals profitable without relying on monthly payment bumps.
Read More →
Suite of new APIs, product enhancements and integrations is designed to help maximize contracting and funding efficiency for lenders and their dealer partners.
Read More →
