FARMINGTON HILLS, Mich. — RouteOne LLC announced today that it will host a social media Webinar, titled, “F&I 2.0: Tapping into the Social Economy to Build Your F&I Department.” Scheduled for Tuesday, Dec. 13, at 1:00 p.m. ET, it will be led by social media expert Kathi Kruse.

Kruse, founder of Kruse Control Inc., will present information on the new social economy and how to take advantage of social media to create more interest and profit in F&I. Kruse Control is a social media coaching and training company that assists dealerships in using best practices and creative new ideas to generate higher profits.

The Webinar will offer information on the retail automotive shift toward the social customer, and how this will impact the F&I department in 2012. Kruse will also discuss best practices for marketing on a variety of social media platforms, and offer tips on how to maintain a stellar online reputation. RouteOne will close the Webinar with a presentation on tools and features within its platform that can provide support to a dealer’s digital marketing efforts.

To register, click here.