DAYTON, Ohio — Reynolds and Reynolds announced the availability of integration between the its ERA and POWER dealership management systems (DMS) and the Provider Exchange Network (PEN), a digital pipeline that connects F&I product providers with dealer point-of-sale systems.

Integration with PEN is a value-added enhancement for dealers using Reynolds’ ERA and POWER F&I menus and desking solutions, as well as ERA-IGNITE F&I. Reynolds customers will be able to take advantage of this functionality beginning in September.

“The integration between Reynolds’ F&I solutions and the Provider Exchange Network is one more example of how technology can help streamline the sale of F&I and aftermarket products in the dealership,” said Jon Strawsburg, vice president of product planning at Reynolds. “By putting F&I product information and pricing at the F&I manager’s fingertips, this integration can help improve efficiency for the dealer and the vehicle sale process for the consumer.”

Ron Greer, vice president of provider services, added, “By increasing product exposure and reducing tedious administrative tasks and errors, the integration between PEN and a Reynolds DMS helps dealers and providers stay focused on the business of selling and administering products.”