RICHMOND, Va. — For the second straight year, car buyers said “quality” is the most influential factor when shopping for a vehicle in CarMax Inc.'s annual consumer survey, with more than double the amount of respondents choosing quality over price in this year’s study.
Conducted by Ipsos Public Affairs on behalf of CarMax, results from the survey showed that 45 percent of Americans who have purchased a vehicle said quality has the greatest impact on their car buying decision, followed by price and safety. Additionally, 53 percent of men and 37 percent of women chose quality over price. Resale and environmental factors were least important, at seven and six percent, respectively.











